This is one of my favorite quotes. So simple yet SOOOOO IMPACTFUL! As someone who journals regularly, I am always amazed at the end of the year when I read over the words I have written I see many patterns. Of course on the day I am writing them it feels like I am having the experience for the very first time. We are all guilty of these patterns. We continue to bitch and complain about the same things over and over but expecting new results. You do know this is the EXACT definition of insanity:
This is true in my home life, my business and in my personal health and overall well being. I continue to choose foods that I love when I know they will keep me heavier than I would like to be. I then get sick of “buying a bigger size and loving myself as is” and start yet another fad diet. As soon as the weight comes off I say “oh thank God I really miss pizza, pasta, bagels and chips”. You get the picture.
Change has to stick. We have to behave differently to get different results. We can’t wish ourselves thin, more successful or happier. We have to choose doing the hard things that are always the most uncomfortable to reach our goals and experience the power of true change.
As humans we love feeling safe and comfortable. This gives us a false sense of caution as the feeling of discomfort of trying something new can be disguised as a gut reaction to feeling danger and telling us not to move forward.
Getting past the fear and uncertainty can lead to so many amazing experiences if we just push ourselves a little bit even when every part of our body is saying “HELL NO”.
This is true for me when I attend large industry events. I see the cocktail party invitations and immediately feel a sense of dread. I am totally alone, I feel weird walking into a room filled with little groups of people who already know each other. Who will I talk to? I get the immediate urge to head right to my hotel room and order room service instead. And I usually do.
Then the next day I see everyone laughing and reminiscing about the cocktail party and feel sad that I missed out on the new connections. So this time I forced myself to go and I was really glad that I did. I met two people who will definitely be important contacts to help me to reach the next level in my online business.
So ask yourself what have you said no to that you wish you said yes to this year? And a much bigger questions what are you going to do about it?
Embrace change starting today and see how much bigger and better 2020 will be for you!
Dear Newly Licensed Cosmetologist,
One of the most common causes of dehydrated and frazzled hair is using a hair dryer and removing the concentrator nozzle that comes with the dryer. I was also guilty of this habit. I felt like it was awkward and kept me from getting that full blast of air to get the job done quicker. Anyone who knows me will agree that blow drying and styling hair has never been my strong point in my over 30 year career as a hairstylist.
Using this handy tool keeps the hair from burning and getting too much direct heat.
The other important tool for keeping hair at its best is using a heat protecting spray. My personal favorite is Kenra Hot Spray not only does it protect from heat damage it also gives a firm hold of the style even in high humidity conditions. Simply spraying on the hair prior to using a curling or flat iron makes a major difference in the condition of the hair.
Hair Already Damaged?
Most women who have fine hair tend to shy away from using conditioner stating it weighs the hair down and makes it too flat. I discovered an interesting little trick a few years ago that has done wonders for my own fairly fine hair. Wet the hair and apply a light weight conditioner to the hair BEFORE applying shampoo, let sit for a minute and rinse well then apply shampoo and rinse again. You will get the benefit of the conditioner without the heaviness of the usual after condition feel.
A spray in leave in conditioner is a great way to detangle the hair, add some heat protection while also preventing flyaways and frizz. There are different types depending on hair type and density. My “go to” is It’s A 10 Leave in Lite. A few squirts of that on the ends of my hair and a brush through with my favorite wet brush and I am good to go.
Hard Water Got You Looking Faded?
There are only two states that do not have hard minerals in their water supply so chances are yours is not one of them. Did you ever notice how your fresh new color starts to look pretty drab and dull after a week or two? I know I do. So I started using a hard water treatment from Malibu to get those highlights looking bright again. Just shampoo and add the powder and emulsify in the hair for five minutes and shampoo again. You will feel brighter instantly.
Pricing is one of the topics in our industry that will always create a divide. There are those that worked hard and have experience and know their worth and charge accordingly and there are also those that will always decide for their salon guest what they believe they are willing to pay and can afford and are as a result in the habit of discounting their prices.
The new generation of stylists are unique in that they are more confident in charging much higher prices but do not have the knowledge and experience to warrant the higher ticket. They are attracting guests that will visit them once because of a photo that they saw and liked on Instagram and will never return because their ticket was over $400.00 and the experience did not match up or exceed the price of admission.
I recommend being a perfect balance of all three of these examples. Be educated and constantly striving to be better in your techniques and service skills. Give such great customer service to go along with the high skill so that you can charge a higher rate sooner than your 25th anniversary behind the chair. When you pay attention to these five key factors your salon guest will never have a reason to question your pricing.
1. Respect their time. Do not get in the bad habit of “squeezing” other clients into your day between appointments. There is really no such thing as it simply creates a domino effect and makes you run behind all day long and feeling flustered. You are not going to go above and beyond with customer service when you feel rushed. So by letting that one client bully you into a last minute appointment you have made your entire list of clients the entire day feel taken for granted.
2. Take the time for a thorough consultation every single visit. Don’t start mixing their regrowth retouch before they even get to your chair. Check in with them and offer suggestions to do some little tweaks like a few dimensional foils around the face and show them you care about them and their overall look.
3.Check your environment. How is the temperature in the room is your guest overly warm or cool? Would they like a hot or cold beverage? How is the volume of the music? Is it overpowering the space and causing them to shout over it? Pay attention to their body language if they want to chit chat or be left to their work or a magazine.
4. Thank them for being a loyal guest by surprising them at least once a year with a birthday card or a complimentary conditioning treatment or small size product.
5. Be sure to make them feel seen and heard. Tell them how happy you are to see them and thank them for being a loyal client. Send a thank you note randomly once a year making them feel appreciated. We sure do notice when they stop coming!
Remember they have plenty of options of people and places to have their hair done and they are choosing you. Be sure to show gratitude and never take them for granted. It costs much more to attract a new guest than to appreciate and spoil the ones that you already have.
When you are consistently doing all of the above and you are scheduled out booked for three weeks or more it is time for you to raise your prices. Congratulations because you deserve it.